In the year 1966, Bud Bushnell established Genie Industries. During that time, he purchased the manufacturing rights to a material lift that functioned on compressed air. The name Genie came from the "magic in the bottle" which was used to raise and lower the hoist. This mechanism greatly impressed clients and therefore, the name was established.
Genie expanded operations and established itself into various new markets, since the demand for work lifts and platforms grew. Over time, when the requirements for new machines to meet numerous applications grew, the company made itself known in numerous new markets. Like for example, Genie went into making articulated booms, light towers, man-lifts, stick booms and telehandlers.
Because of the economic downturn in the start of the 2000s, Genie decided to acquire a partner who held the same values. They partnered up together with Terex Corporation. This company has a history obtaining machine manufacturers all around the world who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation in the workplace, it was determined to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was just decided after the initial few years following the sale. Hence, all Genie machinery continue to be marketed under the Genie brand name.
Genie takes pride in listening to their clients. The company is devoted to continually improving quality and efficiency and is also committed to lessening waste. Even long after the sale has been closed, the company focuses on offering outstanding support. These are the very work disciplines which have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line machines.
The DC and Bi-Energy equipment provided by Genie offers quiet operation, emission-free even in the most delicate work environments. Where the machinery should be driven significant distances, such as within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the benefits of a 48V DC equipment.
Compared to any of the various kinds of aerial platforms, telescopic booms offer greater horizontal reach overall. These machines are great for limited access areas in construction and other industrial environments. The Genie Telescopic S booms have been designed to offer utmost productivity. These machinery deliver the drive speed and supreme traction you require to be able to travel around the work site and job area.